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Your brand. It's your face. It's your emotion. It's your culture. What is your brand making your prospects think about you? Are you making a good first impression? Did you strategically design your brand, or was it just the clip art for the day? Brand is crucial and a very complex part of your overall marketing strategy. Let us explain...
Oh goodness, there’s that word again. CONSULTATION. Isn’t that synonymous to a way to charge a much higher fee? In some places maybe, but at SixDegrees we utilize our consultations to properly prepare a client to get the best ROI possible out of our platform.
Our consultations are the way to quit beating around the bush. We tell you exactly where your problems lie and how to fix them. You may not want to hear what we tell you. We know that your brother’s uncle sister-in-law’s cousin twice removed designed that logo for you in Microsoft Paint ten years ago and it is near and dear to your heart, but really guys its not doing you any favors. What about the website you just paid $15,000 for three years ago? Well, are your sitting down, because we are going to tell you what it is really worth.
Our on-boarding consultations are not designed for us to become best buds, but are rather designed to take your company apart. We look at your brand, your ongoing marketing plans and your website. Sometimes, we have good things to say, other times we don’t. It’s not personal, it’s professional. The bottom line is… the bottom line. Are you utilizing these tools to your gain? Did you realize that each and every piece of what we are referring to has a direct impact on your bottom line?
These parts of your business are your first line of defense in a competitive marketplace. Would you go to war wearing your great aunt’s second cousins crocheted sweater vest with the reindeer’s on it simply because it was near and dear to your heart? No, let’s hope not. You want to go into battle with the very best defenses. You want the heavy duty armour too, not the value brand got it on special kinda deal. You want to know that your armor is going to withstand a direct hit and still shine up nicely for the next battle.
Your Brand, Your Marketing and Your Website are your armor in your marketplace. They are a vital part of keeping you alive against the competition. There is plenty of room for the DIY projects, but don’t skimp on your primary brand, overall marketing strategy and the realization that a website is more than just a pretty face. Besides, your wife has been wanting to burn that darn sweater for years. It’s time to let it go:)